LIV BRANDING AND PACKAGING
In 2008, Liv/giant was launched. In 2014, Liv was relaunched as a standalone brand. It’s now 2021. The Liv brand has matured.
Women’s cycling continues to evolve. Women around the world are making their voices heard. Liv has earned the right to be more confident, courageous, and inspiring — look, talk, and act like a Hero brand.
Following are solutions to refine — not change — the original brand visual identity to align with and support the Liv brand voice today and far into the future.
Compare to the Giant re-branding packaging we released in July 2021, the refine – not change- of Liv brand packaging is slighter.
The packaging design is based on Liv 2021 Brand Guideline, we keep Liv's artwork but elements have been modified.
Small Product For Hanging Up
Hang Tag For Apparel