ABOUT THE
LIV BRANDING AND PACKAGING
In 2008, Liv/giant was launched. In 2014, Liv was relaunched as a standalone brand. It’s now 2021. The Liv brand has matured.
Women’s cycling continues to evolve. Women around the world are making their voices heard. Liv has earned the right to be more confident, courageous, and inspiring — look, talk, and act like a Hero brand.
Following are solutions to refine — not change — the original brand visual identity to align with and support the Liv brand voice today and far into the future.
COLOR
Take AUBERGINE (PMS 255C)
as main color
LOGO
The refined logo of Liv presents in a solid color
FONT
Use the brand font Gotham Bold/ Light for all copies
PRODUCT CATEGORY
Add product category at the bottom part and removed “Liv Beyond.”
PATTERN
Remove the exist pattern which no longer show up in Liv2021 Brand Style Guide.
MATERIAL
Align with Giant packaging, our artwork is printed with recycled craft paper
Compare to the Giant re-branding packaging we released in July 2021, the refine – not change- of Liv brand packaging is slighter.
The packaging design is based on Liv 2021 Brand Guideline, we keep Liv's artwork but elements have been modified.
Small Product For Hanging Up
Hang Tag For Apparel
Boxed Products
